Shakepay: #shakepaid holiday

This launched with no paid advertising. We announced it only to current customers and subscribers to our newsletter and social feeds. The blog post was the centerpiece, all other communications were snippets of this storybook inspired holiday tale of empathy and cheer.

Announcement blog post

🕯📖❄️
We’re spending $225,000 on your holiday shopping
Because inflation is showing no signs of stopping
You’ve still got people to buy for and places to be
And maybe more importantly, friends and family to see
But wow! It sucks when things get expensive
And the cash in your pockets feels less extensive

So we’re upping #shakepaid by a million percent!
(Or, that’s how it feels to our accountant)
$225,000 in bitcoin is what we’re giving our shakers
Because we know it’s a community of givers, not takers
Use the Shakepay Card on gifts, groceries, and gas
Purchases from $5-$3,000 could be paid back in sats

You might get #shakepaid on train tickets, or a fun stocking stuffer
It’s totally random to make your spending less rougher
Spend time with your loved ones so your spirits are lifted
And spend with the card on things you want gifted
So when you spend this December, it isn’t that hard
You might get paid right back with your Shakepay Card